Farm Ireland

Friday 19 January 2018

Tractor sales move up a gear

WR Shaw had the best ever sales at this year's Ploughing
WR Shaw had the best ever sales at this year's Ploughing
Michael Cogley

Michael Cogley

Machinery salesman are reporting strong demand from farmers with one retailer describing it as a "record" Ploughing for sales.

Billy Shaw, managing director of WR Shaw, which sells new and ex-hire New Holland tractors, said it was his best ever year for sales at the event.

"We sold five tractors on Wednesday. That is a record, we've never done it ever before. There were four of them from cold and there was one fella we were talking to before," he said.

Mr Shaw said that his company have benefitted off the back of the weak euro as it has resulted in a drop in potential buyers importing from the UK.

"2015 has been very good and driven off the back of this strong sterling to which the euro has helped us a lot because there's less going to the UK to get the UK imports," he said.

Mr Shaw also highlighted how successful 2015 has been in comparison to last year.


"We came to the show last year and we had 10 of our hire fleet sold. We came to the show this year and we had 40 of them sold so that's the difference in the mood."

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Manufacturer of the Warrior tractor, Deutz-Fahr, also reported a strong year for sales in the Irish market.

Deutz-Fahr's Kevin Pryce said that the attitude towards tractor sales has been good so far.

"The mood has been positive out there about tractors and I'm confident, quietly confident about the tractor market. 2015 has been very good. Sales are up substantially for Deutz-Fahr."

Mr Pryce attributes much of the sales revenue this year to their new gearbox.

Other traders reported an increase in business as a result of the end of milk quotas and new grant schemes coming on stream.

It is estimated that the Ploughing generates €39m in annual sales.

Indo Farming