'It's about trying to keep spuds looking right'
How two Irish brothers are keeping their family potato farm in business
Gone are the days when almost every Irish family used to grow their own spuds for the table.
But that doesn't mean potatoes are gone out of fashion with SuperValu announcing that it expects to sell €32m in home grown Irish potatoes this season.
Potato growing nowadays is big business. The potato production area in Ireland is currently a bout 12,000ha with 600 growers involved in commercial potato production.
Among Ireland's biggest producers are the Fortune family from Co Wexford, who have been growing potatoes commercially since the 1960s.
Long-standing suppliers to SuperValu for the last 15 years, the Fortune brothers Chris and John took over the farm from their father and are now themselves seasoned crop farmers.
John and Chris also produce baby salad potatoes and are one of the few Irish farmers who specialise in growing and harvesting baby potato crops.
"I’m at it all my life", Chris said when asked how he got into the business.
With the noise of a busy farmyard in the background Chris comments that he is ‘flat out harvesting early potatoes’ at the moment.