The battle has started for the future of lamb
THERE was a question on the lips of many sheep farmers at last weekend's Teagasc Sheep2015 event in Athenry. It's something that some have clearly been mulling over for a while.
Exactly who is buying the leg of lamb for the dinner table these days?
Bord Bia's figures highlight that over 80pc of lamb sales in the country are picked up by shoppers aged 45-years and older.
David Keane, a young beef and lamb farmer from Newport, Co Mayo, who recently travelled to France to learn about the sheep trade, put it simply.
"I myself wouldn't eat lamb if I'm being honest about it," said the young pedigree Texel breeder whose family also runs their own butcher shop.
"A lot of younger people aren't eating lamb so the price of lamb will go down in the long term and we're going to have to find markets elsewhere for the Irish lamb."
Sean O'Connor, who breeds the Islandmore Suffolk Flock in Killarney, Co Kerry, also passionately feels more needs to be done to promote lamb.
"I've always said that if I ever meet anyone from McDonald's I'm going to try and get lamb on the menu in some form.