Talks fail to halt another 5c/kg price cut
Supermarkets, fast-food outlets and meat factories are all on the hit-list for farmer protests following heated negotiations between factory bosses and IFA officials yesterday afternoon.
During a two hour long meeting with management from ABP, Kepak, Dawn and a number of the independent factories at Dublin Airport, IFA leadership attempted to extract a commitment from the meat industry that prices would not be pulled any further.
However, factory bosses pushed ahead with further cuts of 5c/kg this week, bringing quotes for both heifers and steers even closer to €4/kg after several months at €4.50/kg.
Five weeks of successive cuts has reduced quotes by up to 50c/kg, resulting in a €130 drop for steers, €150 cut for heifers and a €145 slide in cow returns.
IFA livestock chairman, Henry Burns had hoped to secure commitments from meat processors last Friday, but meetings were delayed until this week.
Having failed to extract any assurances from Monday's exchange, Mr Burns said the next step would be to target the main processors and their key customers.
While farm protests outside large supermarkets have become more common in recent years, the prospect of angry scenes at McDonald's and Burger King fast-food outlets will be a new development.
"Everybody's fair game at this stage. The first person you see when you walk into these places is the farmer in big posters.