Sustainability driving marketing fellowship forward
One of the core planks in Bord Bia's current strategy was to invest in education and develop markets.
It was the key motivation behind the other new initiative of the last number of years, where 25 young go-getters are seconded on a part-time basis to four Irish companies working internationally on a 'marketing fellowship'.
"This was first conceived at a time when the food industry was struggling to attract the right calibre of recent graduate," says Aidan Cotter of the programme.
"This idea was that we would recruit people with a few years' experience in the food sector, and cover their wages for a year.
"The food companies would get some valuable assistance, an introduction to fresh talent and the graduates themselves would benefit from a massive learning experience.
"We're now on our fifth batch, with over 500 applicants for the 25 places," says Cotter.
"But we've now increased the scope of this idea by introducing 10 'ambassadors' in the last year.