Spud marketing body gets the green light
A Potato Promotions Group is to be established to plan and implement a major marketing initiative over e next three to five years, which will address consumer perceptions about potatoes and drive demand.
New research highlighted a major challenge for the potato industry to stabilise and grow fresh potato consumption again.
IFA potato chairman Thomas Carpenter said there was an urgent need to address the price paid to growers, as they were under pressure.
Bord Bia's Mike Neary said a sustained communications campaign was needed to highlight the positive attributes of potatoes.