Speaking at the campaign launch, in-front of Ireland’s first UV sensitive mural on the Grand Canal in Dublin, at Lock 6 Cafe, CEO of the Marie Keating Foundation and malignant melanoma survivor, Liz Yeates said “530 cases of melanoma are diagnosed in Irish men each year, resulting in 88 deaths annually.
“We’ve launched this campaign to give Irish men a wake-up call and encourage them to take their skin’s health seriously. We are appealing to all men including farmers, gardeners, construction workers and anyone who plays sports outdoors , asking them to not only take their health and safety seriously by wearing high vis vests, gum shields, helmets etc but also to protect their skin from the sun’s harmful UV rays by following the SunSmart code.
She continued “we are activating the campaign on radio, in shopping centres, on social media and in the press, in the hope that we can reach as many people as possible with our message.
“Our mural looks to highlight the risk that sportsmen are exposed to when they play outdoors all year round – even if the sun isn’t shining. Our message is simple; Don’t take the chance, protect your skin.”
Proudly supported by Novartis as part of their wider Skintervention campaign, the Foundation is urging people to follow these simple steps in the sun:
• Wear sunscreen- with a high factor SPF (50+) and good UVA and UVB protection and apply generously and regularly, ideally every two hours
• Seek shade- especially from 11am to 3pm when UV rays are strongest
• Cover up- with long sleeved clothing and a hat
• Wear sunglasses- with lenses that have UV protection
• Never ever use sunbeds – even just once, as they cause lasting damage
• Check your skin- look for changes in moles and freckles
Former Kilkenny hurler and Marie Keating ambassador, Eddie Brennan, said “Having grown up on the family farm and working as a Garda since 1998 I would have spent so much time outside and I would never really have been aware of the dangers or thought much about the harm I was doing to my skin.
“This campaign has made me think back and realise that for years I was out in the sun whether it was farming or on the mountain bike or on the beat or even on the hurling pitch, completely exposed.
“This campaign is spot on in terms of speaking to men - it’s just about education and making sure we are aware of the risks so we can properly protect our skin but often men can be worst at doing this. Small changes like wearing sunscreen, a hat and staying in the shade where possible, will make a big difference and hopefully this campaign will get through with its message.”
Also speaking at the launch was Helen Forristal, Director of Nursing Services, the Marie Keating Foundation, who said, “Our research shows that a fifth (20%) of Irish men are not aware of the visible signs of skin cancer, which is worrying as skin cancer is one of the most preventable forms of cancer if you are careful.
“You need to be vigilant by knowing your skin-type and checking your skin on a regular basis. Look out for any changes in moles or freckles. If you notice a change in colour, size or shape, bleeding, crusting or itching visit your GP as soon as you can because when melanoma is caught early, it can be treated and the response to treatment can be very effective.”
There are approximately 10,304 cases of nonmelanoma and 1,092 cases of melanoma skin cancer diagnosed each year in Ireland, and rates continue to rise.