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Independent.ie

Friday 15 December 2017

Imagine running this job description today! "The MAN is required...."

Irish Independent from April 2, 1977

The past is another country, they do remuneration differently there.

Forty years ago, in April 1977, the IFA had started a search for a new executive to replace then boss Sean Healy.

Speculation was rife that Alan Dukes, a former economist with the association, would return from a plum job in Brussels with Commissioner Richard Burke’s ‘cabinet’ to take the reins in Bluebell.

Under the headline quoted above, the Irish Independent reported that the IFA was “determined to attract candidates of the highest calibre and it is understood that the salary is negotiable up to £16,000/£17,000 a year with benefits such as car and non-contributory life insurance policy thrown in.”

Mr Dukes, however, opted instead for a career in politics and after an unsuccessful run for the European parliament in 1979, he was elected to the Dáil in 1981 and on his first day in the job was appointed Minister for Agriculture.

The IFA’s job advertisement in 1977 would certainly raise some gender equality activist eyebrows today with the job description including the heading: ‘The Man’ — he was required to have “a proven track record of success and achievement to date in a commercial orientated environment.”

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