Dragons take a punt on the racing experience
Members of the RTÉ series Dragon's Den are among the latest in a growing number of enthusiasts to have enjoyed a day's racing as part of the new 'Experience It' initiative by Horse Racing Ireland.
Launched in May, the campaign offers individuals and groups with an interest in racing the opportunity to trial racehorse ownership for a day.
In the lead up to the race day they can follow their horse's progress, visit the trainer's yard and have a runner on the track in their name.
Amber Byrne, Owner Recruitment Manager, Horse Racing Ireland, explained how the concept works. "This is a taster experience for people with a curiosity in racehorse ownership. Very simply it allows people try out ownership. Through networking and promotion we are recruiting people from the corporate and sporting sectors to join syndicates. We have a number of groups ready to go as and when horses become available."
"The ultimate aim is to convert people into ownership but it is also about raising the profile of ownership and racing in general, promoting the syndicate model and allowing people to look behind the scenes," said Ms Byrne. "All parties will sign a day lease binding them by the rules of racing."
Trainer Paul Deegan added: "This initiative has lots of potential. Anything that gets new people involved in the sport and gets people talking about ownership is a positive step."
The campaign is open to anyone with an interest in racehorse ownership
Register as an individual, group, company or sports club
Once the application has been accepted, pick a trainer/horse and follow your horse's training progress
Visit your horse at the trainer's yard and attend the races as an owner
Your horse will run in your syndicate or company name
The jockey will wear 'Experience It' colours or your personal set of colours
Horse Racing Ireland will arrange your raceday, with additional guests welcome
There will be no training or race entry fees charged to the 'Experience It' Owner
The Dragons with trainer Keith Watson and Tony McCoy enjoying a day's racing at Bellewstown as part of the Horse Racing Ireland 'Experience It' campaign
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