Comment: From unsung heroes to TV stars - farmers should take a bow
RTÉ's Big Week on the Farm might be the most important TV coverage of Irish farming since Telefíís Feirme half a century ago.
When Big Week first hit our screens last spring, I thought it was corny; that the presenters were overly enthusiastic and it was just a bit of light-hearted fluff for townies. But I've changed my tune entirely.
The series is hugely informative, even for farmers. Most farmers know their own sector well but not others and lots of us also have gaps in what we know about the natural world around us.
The Secret Life segment on the domestic hen, narrated in a deep, authoritative voice by Philip O'Sullivan, made me laugh.
Accompanied by gentle classical music, we first see a rooster "surveying the ladies". Cowboy music kicks in as another rooster swoops in and "squares up to the interloper". We seem to be heading for a showdown, but the intruder backs down and the boss rooster mates with a hen.
However, later, there is fascinating footage of chick development right through to breaking out of an egg.
This mix of fun and fact ran throughout the various reports and made for compelling viewing.
It is vital that agriculture keeps the general public tuned in to its importance.