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'Alpaca fleeces are 16 times more valuable than sheep's wool': Alpaca Joe brings the Andes to Ireland

Wicklow People reporter David Medcalf called in to Alpaca breeder and banker Joe Phelan, who is introducing his unusual flock - with 'treks' round the grounds of Killruddery House in Bray

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Alpaca Joe – aka Joe Phelan – with two of the members of his flock

Alpaca Joe – aka Joe Phelan – with two of the members of his flock

Alpaca Joe – aka Joe Phelan – with two of the members of his flock

Joe Phelan does not have the flu, but he has gone viral. Or rather his alpacas have gone viral. Or rather he is smiling because of the 10 million 'hits' clocked up by his short video featuring alpacas and prosecco.

Many of the hits are on internet platforms of which he had never previously heard. There are limits to how many social media a respectable 57-year-old banker is likely to be familiar with.

But it appears that the world at large is now tickled pink by the image of South American ruminants appearing with fizzy Italian wine. Ten million hits and counting.


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