The venue for the 2012 Ploughing Championships is only a stone's throw from the farm owned by John Roberts in Old Ross which hosted the event in 1960.
It is situated just two miles off the main Waterford/Wexford road, approximately 10 kilometres from New Ross.
The soil in the area is exceptional, and Heathpark has been acknowledged as having some of the best agricultural land in Ireland.
For the first time, applications from trade stand holders exceeded the maximum of 1,200. There is currently a waiting list.
More than 180,000 visitors and 60,000 cars are expected to pass through the venue over the three days.
Putting the scale of the event into perspective, if a visitor wanted to visit every stand, they would have to attend the event for three days as it would take 20 hours while spending just one minute at each stand.
With this in mind, many exhibitors will be extremely busy over the coming two weeks preparing elaborate displays, promotions and giveaways to treat and attract the visiting public.
The main attraction at the championships still remains the machinery, with many top brands taking large exhibits at the event. In addition, the livestock stands are always a popular attraction.
However, there is much more for the visitor to see and experience.
Sheep shearing and sheep-dog trials, craft demonstrations, vintage machinery exhibitions, fashion shows and celebrity cookery demonstrations make for an eclectic mix.