Security firms exhibiting at the Ploughing Championship are reporting an unprecedented increase in sales as farmers protect their homes from crime.
Businesses offering security products at the event in Ratheniska, Co Laois, have been inundated with thousands of orders as farmers invest in the safety of their family and farm equipment.
The outbreak of crime in rural areas was one of the main talking points at the event as political leaders descended on the 300-acre site yesterday.
Cathal Daly and his wife Linda founded Secure Your Home in 2012, a business which offers products designed to make it impossible for burglars to get into homes.
The business has been inundated with families who have been victims of targeted attacks.
"We have done plenty of trade shows across the country but the level of demand at this event has been phenomenal.
"We haven't stopped for a break since we got here. We have been speaking to thousands of people about how to protect their homes.
"People are so worried about crime and their privacy being violated," Mr Daly told the Irish Independent.
The cost of security for a typical three-bed property starts at €500 and can vary, depending on the type of equipment that is installed.
Mr Daly, a Dubliner, believes that the planned introduction of consecutive sentences for criminals will force thieves to become more sophisticated in their activities.
He said: "I spent years in New York and when you get an apartment in New York the first thing you do is secure your window with safety equipment.
"In Ireland, we get an alarm, we tend not to invest heavily. But rural crime is changing attitudes.
"With the new laws regarding sentences, no criminal will want to break glass. They will try other methods."
Meanwhile, Irish Farmer's Association (IFA) president Eddie Downey said it was "worrying" that farmers felt the need to own a firearm for protection.
"It's worrying when you see that people are willing to take up arms. People are worried and scared."
The IFA president added: "Our message to thieves is to stay away from our farms.
"We will be taking precautions on our farms by using CCTV and we will have the evidence to prosecute."