Quartet of sporting stars hit Ratheniska
Rugby player Alan Quinlan, boxer Darren O'Neill and hurler Pádraic Maher will be joined by Dublin hurling manager Anthony Daly at the National Dairy Council (NDC) Dome at Ratheniska this week.
The quartet, who have all reached the pinnacle of their respective sports, will be helping the NDC highlight the health benefits of consuming milk and dairy products.
The sporting heroes will be available to talk to fans and children about their achievements, which include Rugby World Cup performances, European boxing medals and All-Ireland hurling championships.
The NDC stand has a sporting theme this year, with the Sam Maguire trophy wrestled from the grip of the Dublin football team for the duration of the Ploughing to go on display at the dome.
NDC nutritionists will be available to advise parents on the role of milk and dairy as part of every family's diet, while the children can test their skills in an interactive penalty shoot-out zone.
The Department of Health's food pyramid recommends three servings from the milk, yoghurt and cheese food group as part of a healthy, balanced diet. For those aged nine-18 years, five servings are recommended due to the importance of this mineral during this life stage.
Located in Row S at stand number 307, the Dome has a packed schedule of events, including free cookery demonstrations with chef Phelim Byrne.
Mr Byrne will be presenting 'Cooking with kids', 'Cooking on a budget', 'Impress your guests' and 'Breezy Brunch' at 11am, 12.30pm, 2pm and 3.30pm respectively on each day of the Championships.