Farm Ireland

Friday 19 January 2018

MooMonitor firm expands into Europe

Caitriona Murphy

Caitriona Murphy

Leading dairy technology company Dairymaster is to embark on a major expansion project at its global headquarters in Causeway, Co Kerry.

Following a new deal signed with German company CRI Genetics GmbH and further expansion into France, the Kerry firm is to expand its engineering and manufacturing base.

Dairymaster chief executive Dr Edmond Harty, who earlier this year took part in the World Entrepreneur of the Year competition, has secured customers for dairy equipment and technology in over 40 countries and intends to continue that growth.

The company has already made huge inroads into high-technology countries and those with the most intensive farming regimes, including Germany, Holland, USA, Japan, New Zealand and Britain.

The firm recently signed a new partnership deal with German CRI Genetics GmbH to sell and support the Dairymaster heat detection system, the MooMonitor, in the German market. The deal will make the MooMonitor system available to almost every dairy farmer in Germany.

CRI Genetics GmbH is one of the most important semen suppliers in Germany and operates as a one-stop shop for herd owners, selling everything from AI straws to advisory services.

Meanwhile, Dairymaster has also appointed a new market development manager, Fabien Delarue, in France.

Mr Delarue said his intention was to help Dairymaster develop and build the sort of automated parlours that French farmers were increasingly turning to as their units grew in size. One of the latest Dairymaster deals in France featured a rotary milking parlour that allowed one person to milk 250 cows in an hour.

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The Frenchman also intends to increase the number of Dairymaster showcase farms and add dealerships throughout France.

Meanwhile, Dairymaster's stand at this year's Ploughing Championships is to host an 'Udder Race' in aid of Pieta House, the centre for prevention of self-harm and suicide.

The person who is quickest to put milking equipment on fake udders at the stand will win a prize and all entrants will be asked to make a donation to the worthy charity.

"Choosing Pieta House as the beneficiary for our competition was straightforward for us. Suicide is a major problem in Ireland and one that has hit the farming sector in particular over the last year.

"This is Dairymaster's effort to help," said Dr Harty.

Irish Independent

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