Farm Ireland

Sunday 18 March 2018

High prices pushing up demand for Herefords

Demand for Hereford bulls and commercial cattle has gone from strength to strength since the Hereford Society spring sale recorded a top price of €7,100.

Dairy farmer Duncan Crawford of Omagh, Co Tyrone paid the top price for reserve champion Trillick Governor, exhibited by JJ Farrell from Co Longford.

Mr Farrell's first prize winner Trillick Miller, also sired by Steil Gerard, sold to Maurice Daly of Rockchapel, Co Cork for €4,100.

The sale average of €3,411/hd was up more than €600/hd on the same venue in 2012.

Much of the increased demand is driven by the Hereford beef schemes and the premium price available for high eating quality.

The 'Deluxe' Irish Hereford beef brand launched by Lidl in August of last year has experienced unprecedented demand and is now well established with customers across the country.

This beef product is processed and supplied by Slaney Foods, which is anxious to secure additional quality-assured suppliers.


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In addition, Irish Hereford Prime, in association with ABP and Pallas Foods, continues to expand at home and abroad. Additional supplies are also required to meet demand at Superquinn stores which have been subsumed into SuperValu.

Meanwhile, the Glenslieve Hereford brand developed by Foyle Meats at Omagh continues to expand to meet demand from the UK market in particular and is also on the hunt for more Hereford beef.

Representatives of the Hereford society, Slaney Foods, Lidl, Irish Hereford Prime, ABP and Pallas Foods will be in attendance at Ploughing this week to provide information on the breed and explain how farmers can increase their income by producing Hereford cattle suitable for the various premium beef schemes.

Suitable beef steers and heifers will be on display, along with suckler cows and bulls of the breed.

Meanwhile, the Hereford autumn sales will take place at Tullamore on Saturday, October 19 and at Kilmallock on Friday, October 25.

Irish Independent

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