High prices pushing up demand for Herefords
Demand for Hereford bulls and commercial cattle has gone from strength to strength since the Hereford Society spring sale recorded a top price of €7,100.
Dairy farmer Duncan Crawford of Omagh, Co Tyrone paid the top price for reserve champion Trillick Governor, exhibited by JJ Farrell from Co Longford.
Mr Farrell's first prize winner Trillick Miller, also sired by Steil Gerard, sold to Maurice Daly of Rockchapel, Co Cork for €4,100.
The sale average of €3,411/hd was up more than €600/hd on the same venue in 2012.
Much of the increased demand is driven by the Hereford beef schemes and the premium price available for high eating quality.
The 'Deluxe' Irish Hereford beef brand launched by Lidl in August of last year has experienced unprecedented demand and is now well established with customers across the country.
This beef product is processed and supplied by Slaney Foods, which is anxious to secure additional quality-assured suppliers.