Eighteen Irish food firms on scent of success in Cologne
Eighteen Irish food companies are to exhibit at the world's largest food trade fair in Cologne, Germany next month.
The Irish will join more than 6,700 exhibitors from 95 countries at the Anuga Food Fair, which takes place from October 5 to October 9.
The Irish will be attempting to woo some of the 164,000 trade visitors from 174 countries and secure new food and drink supply contracts.
Bord Bia is the driving force behind the Irish contingent travelling and will be hosting a trade networking event on Monday evening, October 7, with buyers from Ireland's main export markets are expected to attend.
Germany is a key export market for Irish produce. Irish food and drink exports to the EU's economic powerhouse totalled €400m last year.
Ireland's biggest exports to Germany are dairy, predominantly under the Kerrygold brand, alcoholic beverages, such as Baileys, Tullamore Dew, Kilbeggan and Jameson, and meat from numerous Irish companies.
Germany is the largest market for the Kerrygold brand, where it holds the market leader position within the butter category and the Irish Dairy Board (IDB) chief executive Kevin Lane has predicted that the company's turnover in Germany in 2013 will surpass €280m. If achieved, this would be a new record for the business.