A record crowd of up to 200,000 is expected to begin converging on the 800ac site of the 2014 National Ploughing Championships at Ratheniska in Co Laois today.
With good weather forecast for the duration of the three-day event, which follows ideal farming conditions for the duration of the summer and early autumn, larger than ever numbers of farmers are expected to attend.
The success of the traffic management plan at the same site last year should ensure that the thousands travelling to the Midlands location will be spared the worst of the traffic.
Public transport options have been laid on again this year, with regular buses to take punters from train and bus connections in Portlaoise and other stations.
The Irish Independent will have a bigger presence than ever at its revamped stand at Row 22, number 314, with a host of big names on hand and even bigger give-aways on offer each day.
We kick off at 11am today with an interview with Indo columnist Ivan Yates, who give some insights into his new book about his time in politics, business and media.
Fashion editor, Bairbre Power will be talking style with Celia Holman Lee at 2.30pm, while Martin Breheny will be looking ahead to Sunday's hurling final replay with former Galway hurling manager Cyril Farrell.
Tomorrow, we'll be talking to environment correspondent Paul Melia about pylons, wind and water. Fashion designer Heidi Higgins will also be on hand from 1pm, while Colm Keys and Kerry great Eoin 'The Bomber' Liston will talk GAA at 3pm.
On Thursday, political editor Fionnan Sheahan will discuss rural crime with Paul Williams at 11am,
Marie Staunton will be on hand from 1pm with gardening advice, Paolo Tullio will be talking food at 2pm and rugby legend Tony Ward discusses his battle with cancer at 3pm. The winner of the Case IH Farmall tractor, worth over €60,000, will also be announced tomorrow.