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One Brazilian farmer tried – and failed – to ranch more responsibly in the Amazon

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Mauro Lucio Costa rides his horse along his ranch in the city of Tailandia in the state of Para, Brazil March 17, 2020. Picture taken March 17, 2020. REUTERS/Pilar Olivares

Mauro Lucio Costa rides his horse along his ranch in the city of Tailandia in the state of Para, Brazil March 17, 2020. Picture taken March 17, 2020. REUTERS/Pilar Olivares

Mauro Lucio Costa rides his horse along his ranch in the city of Tailandia in the state of Para, Brazil March 17, 2020. Picture taken March 17, 2020. REUTERS/Pilar Olivares

Mauro Lucio Costa wanted to do the right thing for the world's largest rainforest.

For decades, the third-generation rancher in northern Brazil watched guiltily as his industry, feeding soaring global appetite for beef, razed ever more jungle. So, gradually he experimented with grasses and grazing techniques that today make his ranch one of the most efficient in Brazil. Costa became a model for those who believe beef can be raised profitably and sustainably – even in the Amazon.


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