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Mairead McGuinness profile: The 'Do It Now' principle, becoming one of Europe's big-hitters and an Irish presidential tilt?

A high-risk strategy paid off for the Louth woman described as being ‘a great mixer with a tremendous sense of fun'

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 Mairead McGuinness at home in Co Meath. Photo: David Conachy

Mairead McGuinness at home in Co Meath. Photo: David Conachy

Mairead McGuinness at home in Co Meath. Photo: David Conachy

Mairead McGuinness sets a lot of store in what she calls the ‘Dinny’ principle. It’s a playful adaptation of the acronym for “Do It Now”, and it has driven much of her career in journalism and politics.

Her elevation to a heavy-hitting job in the Brussels executive is probably not the end of her political ambitions. Many observers see her as a contender to be President of Ireland in elections due in 2026, after the current Commission’s term ends in November 2024.


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