Farm Ireland

Sunday 21 January 2018

McHale Zetor goes direct

Zetor distributor McHale Plant Sales is increasing its direct selling services to farmers. It is now providing a main retail sales service through its base at Birdhill, Co Tipperary and a new outlet at the Greenogue Industrial Estate, Rathcoole, Co Dublin.

McHale Zetor will provide customers with the full range of retail services including sales, finance, spare parts and servicing along with full trade-in and technical support. Fronting the initiative is McHale Plant Sales director John O'Brien and sales specialist Patrick Shanahan.

Working with what their managing director Michael McHale calls a 'slimmed-down' main dealer network, the initiative is one that mirrors a structure common within the motor trade.

"Our retail sales activities will operate alongside and complement the work being done by our network of independent dealers, all of whom will continue to represent Zetor as before," Mr McHale said.

"In addition, it will enable us to provide sales coverage in those 'open' areas where no Zetor dealers existed previously."

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