The Irish Limousin Cattle Society has been focusing on animal health over the past 12 months, which, combined with breed performance and versatility, has created strong demand for pedigree bulls and heifers.
The Limo Leader Herd Health Scheme has been created to inform Limousin customers of the health status of purchased stock, which is vital for all enterprises.
The Irish Limousin display, located at Block 5, Row W, Stand 800, will highlight the enduring qualities of the breed, with breeders and staff on hand to provide information and offer advice.
The stand will have a display of top pedigree animals representing the cutting edge of Limousin breeding, as well as a display of commercial cattle to show how the Limousin delivers at farm level.
There will be an information area which will be offering publications, fact sheets and informative displays
The stand's focus in 2011 is how Limousin breeding can deliver profit to farms.
To this end, the Limousin Society will highlight the breed's traits of easy calving, high kill-out and carcass grades, maternal traits and feed efficiency.
However, apart from producing excellent kill-out and quality carcases, the Limousin also produces lean beef for healthy eating. A catering unit on the stand will allow visitors to taste Limousin beef first hand.
Commercial Limousin sales will take place at Roscrea, Castleisland and Castlerea this autumn, while the premier bull sale will take place in Roscrea on October 31.
This will be followed by a pedigree heifer sale in Roscrea on November 5 and a society pedigree sale at Tullow Mart on November 25.