Irish TV channel among a host of horse-focused offerings on the big and small screen
Horses and riders are about to step into the limelight in a big way over the coming weeks as they star in a series of new programmes both online, on mainstream television and on the big screen.
Early next month, a new online TV channel featuring Irish horse racing and numerous sport horse disciplines will be launched.
Irish Horse TV will be the first Irish station of its kind to combine programmes about flat and jump racing, as well as the Olympic disciplines of show jumping, eventing, dressage and other equestrian pursuits.
The station will be targeted at both a domestic and an international audience, and aims to reinforce Ireland's image as the 'Land of the Horse'.
The project is the brainchild of Kildare TV, an online station that has vast experience in creating specialised TV stations, having already created Kildare TV, Leinster GAA TV and GAA Handball TV.
The channel has the backing of the biggest players in Irish equestrian sport, including Horse Sport Ireland, Horse Racing Ireland, the RDS and the Irish National Stud.
Irish Horse TV managing director Len Regan said his company had been working hard for the past two years in a bid to bring all the elements of the Irish horse sector together.
"The horse racing and sport horse industry has a combined value of €1.5bn and we are very pleased that we could bring all the relevant stakeholders together to essentially promote and celebrate the very best of the racing and sport horse industries," he said.