Irish beef on sale in US for first time in 16 years
IRISH beef is hitting US stores for the first time in 16 years following the lifting of a ban.
And Minister for Agriculture Simon Coveney is Stateside this week in a bid to boost sales.
He will attend a number of events in New York, Washington and Boston to promote Irish beef.
They will include a launch for high-end trade buyers and US food publications in New York this evening with the help of Bord Bia.
A number of bilateral meetings are also being held by the Minister to highlight the premium quality of Irish beef and sustainable practises of Irish producers and processors, while trying to target the fine dining market.
The Minister’s visit will continue this week to Washington DC, then on to Rhode Island and Boston.
The BSE ban has been lifted after 16 years and now Ireland’s grass-fed natural beef will be back on offer to US consumers, who are willing to “taste the difference” after its long awaited return.
The natural processes and the high standards which the farmers are held to ensure that Irish beef is “unique in terms of flavour, taste, texture and tenderness,” the Minister said.