'I would never go back to a traditional system'
"We spend about two hours every morning and every evening in the pens checking stock," says Frank of the daily routine.
"After that it's just a case of keeping cattle ready for loading and being prepared for the next batch to arrive. And keeping the kitchen primed for Maria."
Maria is the affectionate moniker that Frank and his farm manager Paudie O'Riordan have given the €140,000 Lely robot feeding system installed on the farm.
While Murphy has estimated that the system only costs €5/day to run in electricity costs, this figure does not include the back-up or maintenance costs that have yet to be teased out with Lely.
The 'kitchen' - the area cornered off for an automated loading system to take carefully measured grabs of fodder to Maria - is primed with large blocks of silage once every three days. All concentrates are added from an automated feed bin system.
Maria spends most of the day - and night - roaming around the feed aisles monitoring amounts and topping up if necessary.
Has Frank any regrets about the significant investment?
"None at all. We've saved on having a tractor and diet feeder tied up in the system, along with the labour involved in driving those machines. So I would never go back to the more traditional set-up," he states.