Farm Ireland

Thursday 22 February 2018

High protein ice cream for golden oldies

Caitriona Murphy and Aideen Sheehan

Ice cream made by a Co Wexford farmer is being used to encourage elderly patients in hospitals and care homes to increase their daily protein intake.

FitFuel Nourish is an ice cream fortified with 10g of additional protein that is used by healthcare professionals and dieticians to boost the amount of protein patients consume.

The product is manufactured by Paganini, a company founded by Wexford dairy farmer Tomas Murphy in 1990 to supply Italian-style ice cream.

Tomas's son Barry further developed the ice cream to create the FitFuel range, which also includes FitFuel Perform, a low-fat ice cream enriched with 20g of protein aimed at sportspeople.

As a competitive cyclist Barry Murphy had tested a number of sports nutrition products but spotted a gap in the market for a "real" food alternative to the protein bars and shakes currently on offer.

Paganini and the father-and-son team won the Innovation Award at the Bord Bia Food and Drink Awards on Thursday night.

As well as selling to Irish customers, the company now exports to Britain and the Middle East.

Other winners at the awards were Clonmel butcher Pat Whelan, for his efforts at driving sales through social media and fruit and vegetable producers Keelings for its 'Love to Grow' branding.

Also Read

Dawn Meats won the sustainability award for cutting water consumption by 56m litres and slashing its heating use by 50pc.

Beef producer ABP Ireland won a business referral award for introducing Wexford-based Irish Country Meats (ICM)to one of its European catering customers who subsequently signed a contract with ICM to supply lamb.

Irish Independent