Herefords proving popular as exports go all across Europe
A major consignment of in-calf Hereford heifers was exported to Kazakhstan in recent weeks, with another consignment already in quarantine.
This new trade for in-calf heifers is just part of a strong surge in demand for both male and female Herefords, according to Larry Feeny, of the Irish Hereford Cattle Society.
"Hereford-cross bull weanlings are now finding a lucrative export market in Europe, particularly in Italy but also in Morocco and Spain," he said. "While Hereford-cross heifers are being purchased as potential suckler beef dams.
"New figures from the ICBF indicate a major advantage in maternal and fertility traits for the breed.
"Given the recent decline in maternal and fertility traits identified by the ICBF, the society will be highlighting the advantages of using the breed and its crosses to increase the calf crop in the suckler beef herd."
The Hereford Society has welcomed the ICBF proposal to include eating quality measurements in its assessment of beef animals.
As usual, Hereford beef will be on display and available to eat from Rumbles Catering in its distinctive 'Hereford Prime' livery.
The market for Hereford prime beef continues to grow and expand, with slaughter numbers steadily increasing.