Farm Ireland

Sunday 21 January 2018

Herefords proving popular as exports go all across Europe

A major consignment of in-calf Hereford heifers was exported to Kazakhstan in recent weeks, with another consignment already in quarantine.

This new trade for in-calf heifers is just part of a strong surge in demand for both male and female Herefords, according to Larry Feeny, of the Irish Hereford Cattle Society.

"Hereford-cross bull weanlings are now finding a lucrative export market in Europe, particularly in Italy but also in Morocco and Spain," he said. "While Hereford-cross heifers are being purchased as potential suckler beef dams.

"New figures from the ICBF indicate a major advantage in maternal and fertility traits for the breed.

"Given the recent decline in maternal and fertility traits identified by the ICBF, the society will be highlighting the advantages of using the breed and its crosses to increase the calf crop in the suckler beef herd."

The Hereford Society has welcomed the ICBF proposal to include eating quality measurements in its assessment of beef animals.

As usual, Hereford beef will be on display and available to eat from Rumbles Catering in its distinctive 'Hereford Prime' livery.

The market for Hereford prime beef continues to grow and expand, with slaughter numbers steadily increasing.

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Top destinations for Hereford beef include France, Germany, Belgium and Portugal and the meat can now be enjoyed as far away as the Radisson Blu in Bucharest.

Hereford Prime partners AIBP and Pallas Foods will also be on hand to provide all the information required by the growing number of farmers seeking a rewarding and expanding market for their cattle.

Cattle slaughter numbers for certified Hereford beef at Omagh Meats is also on the increase each week, due to the premium available for both steers and heifers exported through Ballybay Mart each Tuesday.

Meanwhile, the Hereford Society will hold the national finals of its Young Handler competition in the livestock display ring at 2pm tomorrow.

Indo Farming