Glanbia/Flahavans venture a success
The merging of minds and innovation expertise by Flahavans and Glanbia led to the launch of Fresh Irish Porridge.
"It came about as a suggestion at a Bord Bia meeting asking if there was anything that we could do jointly with Glanbia," said John Flahavan, MD and chairman of Flahavans, leaders of the hot oats category.
It is manufactured by Glanbia at their Kilkenny base and marketed by Flahavans.
Main suppliers in the hot oats sector to all of the major retailers in Ireland, Flahavans have insisted on continuing to market under their own brand name, resisting the pressure to package for own-brand ranges.