Farm Ireland
Independent.ie

Thursday 18 January 2018

German Burger King launch further boost to rising prices

Joe Healy

Manchester City and Tipperary supporters are not the only ones to have something to be happy about this week.

However, the return of Lar Corbett or the final few injury time minutes that decided the Premiership pale into insignificance compared to the positive movement across the board on beef prices.

With numbers remaining tight, factories are hard-pressed to secure adequate stock to satisfy their markets. Last week's estimated kill of 24,195hd was almost 5,000hd lower than for the corresponding week last year. Positive movement in the sterling exchange rate is also helping.

Nicely finished heifers appear to be as scarce as hopes of a government being formed in Greece. Generally, the quotes have moved up by 5c/kg. More importantly so have the prices, with more and more farmers bargaining for up to 430c/kg. Some have secured up to a 432c/kg base on the grid.

Steer base quotes are more or less at 410c/kg. Actual prices vary from 410-415c/kg. Flat prices of 410c/kg for O grades and 420c/kg for Rs have been paid.

Quotes and prices have also moved upwards for the bulls. The O grades are at 400-410c/kg this week, while Rs range from 410-415c/kg with up to 425c/kg got for Rs. U grades are making from 420-425c/kg.

The best of the cull cows are making a minimum of €4.00/kg, with some farmers getting 5-10c/kg more. The R grades are at 380-400c/kg, while O grades are making from 364c/kg to 382c/kg. Prices for the P+ cows range from 350c/kg to 370c/kg.

The beef trade in Britain is being helped by tight supplies, according to Bord Bia. The best trade reported is for forequarter product and round cuts.

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Reported cattle prices from the AHDB have eased with GB R4L grade steers averaging at 344.4p/kg deadweight for the week ended May 5.

On the Continent, trade across most of key markets showed minor improvement, reflecting better demand for steak cuts and ribs in response to price promotions being used to help shift surplus stocks.

In Italy, R3 young bull prices eased by 2/c to €3.98/kg, while O3 cow prices increased by 3/c to €3.03/kg. In Germany, R3 young bull prices eased by 2/c to €3.95/kg, with O3 cow prices unchanged at €3.41/kg.

Elsewhere, Irish beef continues to build its presence in the German market with the recent launch of the new Angus Cross XT Burger in Burger King.

Available in more than 350 Burger King outlets, the burger is described as "100pc Irish" and "extra tender and juicy". It contains 175g of Irish beef and costs €6.99 (King Menu meal deal) or €4.29 if purchased separately.

Irish beef's promotional campaign has started and Burger King's initiative will contribute strongly to an export target of 20,000t to Germany in 2012.

Indo Farming