Farm Ireland

Wednesday 21 March 2018

EU food promotion budget gets €22m boost to target 'third' countries

Ciaran Moran

Ciaran Moran

EU producers will receive an increased budget of €133m in 2017 to promote EU agricultural products outside and inside the EU and to continue finding new markets.

The Commission adopted the 2017 promotion strategy for EU agricultural products with a total budget of €133m compared to the €111m available for 2016.

This amount will co-finance several programmes, most of which will target third countries and regions, including China, Middle East, North America, South-East Asia and Japan.

This orientation supports the momentum launched earlier this year by Commissioner Hogan's diplomatic offensive to find new markets and support consumption of EU products abroad.

Returning from his business mission to Vietnam and Indonesia, EU Commissioner for Agriculture and Rural Development Phil Hogan said he welcomed these new programmes, especially in the context of the recent market difficulties.

“I was just now travelling in Asia as part of our efforts to boost agri-food exports, and I am struck by the interest being shown by importers and consumers in this part of the world.

“The further expansion of our promotion programmes next year is also particularly important as this will also help to stimulate growth and jobs in the agri-food sector. EU wide, we see that an increase in exports of €1 billion supports roughly 14,000 jobs.

“I am particularly pleased that this includes a new initiative to boost products from sustainable agriculture."

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A call for proposals to benefit from the 2017 promotion budget will be launched in January 2017 at the latest.

Proposing organisations can apply and their campaigns, usually rolling over three years, will be co-financed by the European Commission at rates of 70-85pc.

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