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Department's beef price app gets over 16,000 hits

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The home screen on the Department of Agriculture's new Beef Pricewatch app

The home screen on the Department of Agriculture's new Beef Pricewatch app

The home screen on the Department of Agriculture's new Beef Pricewatch app

More than 16,200 farmers logged into the new Beef Pricewatch application which was launched by the Department of Agriculture two weeks ago.

Figures released by the Department show that the site, which tracks the average weekly beef prices paid by the country's 24 beef exporting factories, received 16,237 'hits' since going live.

The setting up of the information site was one of the recommendations to emerge from the round-table discussions on the beef crisis which was convened by the Minister for Agriculture, Simon Coveney.

He said the service would deliver greater transparency of beef prices and marked a milestone in the list of commitments from the talks.

However, Eddie Punch of the ICSA said that while he was impressed by the number of 'hits' the site had received, he was unimpressed by its content.

Factories

"The site only gives the average price paid for the various grades paid by individual meat factories but not the lowest or highest price paid by the factories,'' Mr Punch said.

"After reading all the average prices from all the factories across the country on this site, all you are really ready for is bed,'' he added.

Various beef farming sources also wondered about the omission of the highest and lowest prices paid by the factories.

The IFA also called for greater transparency in the beef prices logged on the Department of Agriculture's beef app.

"The missing link in the supply chain is wholesale price or the prices for which the factories sell beef products to the retailers," said Henry Burns, IFA livestock chairman.

"IFA has asked Minister Coveney and Bord Bia to supply these prices in order that there can be price transparency in the supply chain," added Mr Burns.

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