David is a firm believer in the power of genomics
David Moore is a big fan of genomics.
"It just gives us a much higher level of accuracy in terms of the genetic potential of the cow. And I've yet to see it being proven wrong," said Mr Moore.
So impressed with the power of the technology were the Moore's that they took the decision to genomically test every animal in the herd in the last year.
"We were doing the calves since we were selling a few into AI and wanted to be able to select the heifers that we wanted to keep for breeding and the ones that we should sell as fresh calvers every year.
"It was costing about €30/hd but we did all the cows for €15 this year."
With a focus on dropping their calving interval from 427 days down to the current interval of a little more than 365 days, fertility sub-indexes suddenly became an important breeding tool.
The net result is that the herd's EBI has more than doubled since 2010 to an average of 166 in 2013.
Indeed, one of the best performing cows in the herd is an Oman daughter with an EBI of 222. She produced a massive 1,000kg of milk solids in 365 days last year, and is the type of cow that David is aiming to breed.