You butter believe it - global food trends push up butter prices
After years of being castigated as borderline evil for our waists and hearts, butter sales continue to grow and drive up prices.
This week the Global Dairy Auction in New Zealand held a rather ordinary auction. It's wintertime in the antipodeans and milk production from dairy farmers is low.
However, one figure stood out from the crowd at the auction - that of butter prices.
Butter prices at the auction reached an all-time high, and according to one New Zealand commentator the high is due to the global surge in butter sales.
This year, Kerrygold sales were driven in part by growth in the US market, where sale volumes were up 20pc.
In fact, consumers in Wisconsin were up in arms earlier this year when Kerrygold butter was removed from supermarket shelves over some archaic law.
And this is due to a shift in scientific thinking - that butter is now considered by many as a good fat - as well as the growth in popularity of new diets.
The Low Carb High Fat (LCHF) diet has been been growing in popularity worldwide in recent years and one proponent of a version of this, the Bulletproof Diet, is Dave Asprey, who has 349,000 followers on twitter and runs the Bulletproof Conference, which Kerrygold sponsored.