US consumers to see Kerrygold butter back in shops as ban resolution 'close'
Kerrygold butter should be back on shelves in the US state of Wisconsin within weeks, following frantic efforts which saw the well-known Irish butter banned in the state.
Under Wisconsin legislation, dating back to the 1950s, retail butter for sale in Wisconsin must bear either a Wisconsin or federal grade mark.
This effectively excludes Kerrygold butter being sold in Wisconsin because Kerrygold butter is graded, produced and packaged in Ireland.
Ornua, which owns the Kerrygold brand are currently working with the Wisconsin officials on a solution which will enable consumers throughout the state enjoy the great taste of Kerrygold butter.
Meanwhile officials in the Department of Agriculture, including Ireland’s Agricultural Attaché at the Irish Embassy in Washington, have kept in close contact with the company on the matter and the Minister for Agriculture said this week that he understands that a solution to the problem is now close to finalisation.
“Once the technical steps are completed it should see the resumption of the sale of the product concerned again.
“I do not envisage this issue having wider ramifications for Irish beef and dairy exports to the US,” he said.
Kerrygold is the number one imported butter and the number three overall butter brand in the US.