Farmers say non-dairy should not be described as 'milk'
UK Farmers have raised concerns about soya and almond "milk" being described as milk because it does not come from a cow.
The National Farmers Union said it had noticed several instances of milk alternatives being promoted in a way which does not make clear that they are non-dairy.
It comes after the Advertising Standards Agency banned an Arla advert which said organic dairy farming was "good for the land" for being "misleading".
EU rules state that certain names are reserved for dairy products, including "yoghurt", "milk", and "butter".
A 2007 ruling states: "Dairy analogues or products that are not purely dairy may not be labelled, advertised or presented using protected terms reserved for milk and milk products.
"In addition, there should be no direct or indirect suggestion of dairy connection by ‘non pure’ or imitation products".
Retailers have to make it clear that non-dairy alternatives do not contain any "real" milk derived from animals, to avoid misleading consumers.
Manufacturers cannot describe plant-based dairy subsitutes as milk on packaging or advertising. Instead many describe their products as "soya drinks" or "dairy alternatives".