Farming

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Are you just following the herd or is there logic behind your dairy expansion plans?

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Last Autumn a client of mine walked into my office and said he intended milking 20 extra cows.

This man, who is single, was already milking 80 cows and had what I would consider a relatively simple system with a good profit margin and a good work life balance. I asked him why and he couldn't answer me.

This played on my mind for a few days until eventually the answer came to me. This man was surrounded by dairy farmers who had all increased herd size since quotas were abolished and my client was only trying to blend in.