'Consumers are under a constant barrage of misleading and ill-informed' messages about dairy'
Dairy industry leaders have said that consumers are under a constant barrage of "misleading and ill-informed" messages about dairy.
Speaking at the International Dairy Federation World Dairy Summit in Belfast, industry leaders from the UK, China, Japan and Australia underlined the importance of communicating effectively with consumers who are looking for reassurance on the integrity and quality of dairy foods at a time anti-dairy activism is on the rise.
Paul Vernon, chief executive of Glanbia Cheese and chairman of Dairy UK, the UK industry trade association, said: "The world and the dairy sector has changed massively over the past 30 years and the way we are communicating with consumers has changed too.
"Dairy is a superfood and we need to ensure that message is heard loud and clear by consumers who are under a constant barrage of misleading and ill-informed messages about dairy."
Tomas Pietrangeli, managing director of Arla UK at a time when there is a need around the world for more nutritious food, dairy should be a critical part of the solution.
"However, the myths and scare stories that are being presented about dairy does give the industry a potential crisis and in the UK and Europe we could be facing an existential threat from anti-dairy campaigning.
"We have a bright future, we have the ammunition and we need to play to our strengths. Changing the visual image of milk and focusing on young women is essential in establishing the message that one of the greatest sources of foods is still relevant and part of modern day life.
"It's time to get behind the goodness and time to debunk the anti-dairy myths and unsubstantiated claims."