Dairy mould breakers look to the future
The founding of Bord Bainne, the precursor of the Irish Dairy Board (IDB), in 1961 was a key turning point in the development of the Irish dairy industry.
The move facilitated the rapid expansion of the sector by providing a dedicated export marketing arm for the first time.
Over the past 50 years, the board has continued to be the leading force in export markets for Irish dairy produce.
With the launch in 1962 of Kerrygold, the board not only created one of Ireland's most recognisable brands, but it re-established the country's reputation as a provider of premium quality dairy produce.
It was the achievements of this period which were to act as a springboard for the massive expansion and radical changes that the sector witnessed in later decades.
Ireland in the 1950s was a bulk seller of butter into Britain, with most being bought at knockdown prices by wholesalers and blenders.
Kerrygold was to change this. It was marketed as a quality brand at a premium price and proved to be an immediate hit with consumers.
The success of Kerrygold in Britain proved that Irish food producers could compete with the best in the world if the product was right. It also provided the impetus for the board to tackle markets right across Europe.