Shareholders of Connacht Gold have voted unanimously to change the name of their co-op to Aurivo.
The name is a combination of the Latin words for listening and life and is the result of two years' research by Dublin-based marketing company Hamilton Marketing Services.
The name change is seen as an attempt to get over the fact that the co-op's business interests have stretched well beyond the borders of Connacht.
The co-op's existing dairy lines will retain their respective Connacht Gold and Donegal Creamery branding.
However, the 39 retail stores will be rebranded as Homeland, while Connacht Gold's animal feeds will be marketed under a new brand, Nutrias.
This will allow management to ringfence any issues that occur in the future in any of their divisions, thereby minimising any negative publicity for the company's core food brands.
Connacht Gold would not disclose the cost of the renaming and rebranding process.
Contractor diesel protest
The Federated Contractors' of Ireland (FCI) are to demonstrate outside the Dáil tomorrow in protest over the cost of diesel. "Contractors are going out of business because of the cost of fuel and the lack of credit," said FCI secretary, Peter Farrelly. He added that contractors were under added pressure this year due to the delay in the start of the silage season, which has cut off cash flow for the month of May.
Mr Farrelly said all contractors and farmers are welcome to show their support, with the protest starting at 11am.
World's wool champ for Cork
A star attraction at this year's CLiK All-Ireland Sheep Shearing and Woolhandling Championships in Millstreet, Co Cork will be the current world champion wool handler, Gwenan Paewi, from Wales. Also competing will be previous world champion, Bronwen Tango, also from Wales.The championships take place in The Green Glens on May 25 and 26.