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Keelings controversy shows how divorced people are from the reality of food production

Darragh McCullough


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Fruit and vegetable pickers are being flown in to keep up with demand for food (Owen Humphreys/PA)

Fruit and vegetable pickers are being flown in to keep up with demand for food (Owen Humphreys/PA)

Fruit and vegetable pickers are being flown in to keep up with demand for food (Owen Humphreys/PA)

I was asking myself this as the Keelings controversy raged on every media outlet this week.

The soft fruit company had taken the decision to charter a flight from Bulgaria to get their pickers in before the start of the season.

As usual some of the Twitter commentary was hilariously ridiculous.