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CNH and Trimble strengthen bond in effort to expand

Trimble is one of the leading manufacturers of GPS equipment for agricultural use and historically have been the supplier of GPS systems for New Holland, Case IH and Steyr.

While available through the CNH group brands, in Ireland Trimble products are also available through Tipperary-based firm Farm Works Ireland.

At a global level, though, CNH and Trimble have renewed their vows and earlier this month announced an expanded strategic alliance with one another, "for the development of advanced precision agriculture applications and services".

According to the joint statement, this expanded alliance will enable the two companies to better leverage their respective areas of expertise, Trimble's precision farming and guidance solutions and CNH's agricultural machine technology, to rapidly bring innovative new products to the market.

CNH president and CEO Harold Boyanovsky stated: "CNH is committed to providing its customers with industry-leading products that meet the high standards of performance and productivity of its Case IH and New Holland Agriculture brands.

"Our strategic alliance with Trimble, one of the most respected companies in the industry, is a sign of our intention to not only be at the forefront of this technology, but to be a leader in its application throughout the industry. Through this agreement, CNH is dedicated to offering systems that fit customers' entire operations."


Trimble's president and CEO Steven W Berglund reiterated Mr Boyanovsky's stance, stating: "Trimble and CNH have enjoyed a long-standing relationship that has allowed us to provide seamless customer solutions for factory and aftermarket purchases.

"The strategic alliance will now allow our companies to deliver higher levels of integrated precision agriculture solutions for the CNH brands.

"In addition, Trimble will continue to provide innovative solutions to customers who run a mixed-fleet operation."

The products developed for CNH by CNH and Trimble will be sold through both the Case IH and New Holland Agriculture dealer networks.

Bruce Lett

Indo Farming