Bluebell gunslingers get ready for shootout at the milk price corral
It is a fact universally acknowledged that when a throng of Cavan dairy farmers get together the only subject of conversation is the milk price and "only" in this context means it is spoken of morning, noon and night.
And so it transpired at the Virginia show in Cavan last week where the sliding milk price was described as "brutal".
And who could blame the farmers as they watched a parade of beautifully turned out milkers at the Diageo Baileys Cow Champion of the Year competition, brazenly displaying their milky abundance.
And while it may all have been about milk solids for the Diageo judges, all the onlooking farmers could see on these beautifully turned out cows was price.
But, by any standard, the milk price is a serious matter and the visitors like MEP Mairead McGuinness and the IFA deputy leader Tim O' Leary were up to speed on the matter.
O'Leary in typical rebel county fashion promised some heat for Minister for Agriculture and fellow county man, Simon Coveney.
The men from Bluebell were planning a campaign which would be announced over the next few weeks and that campaign would not be a "single shot affair'', he promised.
"It would be continuous and every TD in Ireland now facing into a general election would be told what has to be done," he told the dairy conference which ran in tandem with the show.