US Government approves 'grass fed' marketing claims for Irish Beef
United States Department of Agriculture’s (USDA) has approved of Bord Bia proposals to advertise the unique qualities of Irish beef in the United States.
Bord Bia today welcomed the decision and said the decision will accelerate its activities with beef buyers and retailers and bring its message closer to the US consumer.
The USDA seal of approval has now been given to the claims that Irish beef is:
- More than 80% grass diet
- From farms participating in Bord Bia’s Origin Green Sustainability Scheme
- Fully traceable from farm to fork
- From quality assured farms and processing systems
- Pasture for more than 6/7/8 months per year
- Raised on family farms
- Raised without the use of growth hormones
- Treated responsibly with use of antibiotics
The approval is the culmination of three years of engagement with USDA and last week’s visit by the USDA to Ireland to audit Bord Bia’s systems as the competent authority in registering and monitoring the Irish exporters who wish to use the claims.
The decision ensures that Irish beef sold in the USA from Bord Bia approved plants can now carry the USDA shield and provide a further guarantee to US buyers and consumers that the unique claims Bord Bia makes are validated by their own national authority.
The announcement came following a meeting involving the USDA, Minister for Agriculture Food and the Marine Michael Creed T.D. and Tara Mc Carthy, CEO, Bord Bia on day one of the trade mission to the United States.
Following today's meeting with the US Department of Agriculture, Minister Creed said he was extremely pleased that we have received the green light to proceed with a measure which has the potential to add significant value to our beef offering to the US.
"Irish beef processors will now have the opportunity to market their produce as ‘Irish Grass Fed Beef’ subject to adherence to the verification process. Such a marketing tool will allow our beef exporters pursue the Premium US beef market and will boost Irish beef exports to the US which will be crucial in terms of Brexit mitigation.”