Middle-class UK shoppers turning to farm shops amid supermarket scandals
Farm shops have boomed over the past decade, as middle-class shoppers have become suspicious of supermarkets following a number of food safety scares.
Once seen as quaint and overpriced, farm shops are now the fastest growing part of the meat-selling industry the Guild of Butchers has said.
The number of farm shops in the UK has nearly tripled from just 1,200 in 2004 to around 3,500 today.
Shoppers are also starting to turn to online farm shops like Farmdrop, which uses a mobile app to link local producers and customers directly, and deliver groceries to their door.
It comes as the amount of meat and fish sold in UK supermarkets saw a 1.8 per cent decline over the past year to August, Kantar Worldpanel data shows.
Growing tastes for quality producers and organic food that can be traced to a local source is thought to have helped driven shoppers away from supermarket chains over the period.
Consumer trust in retail giants has been dented by food scandals such as the horse-meat scandal and last week's revelations over "dirty" practices at Britain's biggest chicken factory.
Michael Richardson, of the AHDB, said: "Consumers are increasingly looking for reassurance on the provenance and quality of what they buy and that it has come from somewhere as local as possible.