Irish Hereford Prime and ABP Celebrate 20 Year Partnership
2017 marks the 20 anniversary of the Certified Irish Hereford Prime.
The brand was established in 1997 by the formation of a Hereford Beef Producer Group supported by the Irish Hereford Breed Society with cattle processed at the ABP facility in Nenagh.
Since then, Certified Irish Hereford Prime has developed a reputation as a premium product where it’s taste and tenderness is highly regarded by many of Europe’s leading retailers, food service providers and Michelin starred restaurants.
The Hereford breed was established over two and a half centuries ago in Herefordshire in England and is now the breed of choice in all major beef production countries. Introduced to Ireland in 1775, the Hereford animal is recognised as an animal with the temperament, quality and performance to suit both Irish farming conditions and tastes.
Irish Hereford Prime beef is produced in a sustainable grass based system where Hereford cattle mature earlier and finish more economically at lower weights.
Commenting on the development of Certified Irish Hereford Prime over the past 20 years, Niall O’Mahony, Chairman of Irish Hereford Prime said,
“We are proud of how Certified Irish Hereford Prime has evolved to be one of Europe’s leading beef brands and are grateful for the long term collaboration and support from ABP on that journey.
"The preference for our beef at both restaurant and retail level is testament to the high standards operated by our producers and the unique grass based production system here in Ireland. I would also like to acknowledge the commitment and support of our farmer suppliers who have played an instrumental role in making Irish Hereford Prime the brand it is today.”