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EU labels red meat a cancer risk and pushes towards plant-based diet

New €170m food promotion policy aims to boost sustainable production and cut emissions

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The EU's new food promotion policy for 2022 has labelled red meat a cancer risk and says food promotions in the EU should encourage a shift to a more plant-based diet.

In its communication on the new policy, which sets out the rules for a fund worth over €170m, the EU said it would significantly contribute to the objective of increasing sustainable production and consumption of agricultural products.


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