Farming

| 14.4°C Dublin

Close

Premium

Asda climbdown underlines value of British market for Irish beef

It is not in Ireland’s interest to support EU policies that drown trade with UK in red tape

Close

Change of heart: Asda has started stocking Irish beef again. Photo: Toby Melville/Reuters

Change of heart: Asda has started stocking Irish beef again. Photo: Toby Melville/Reuters

Latest factory prices

Latest factory prices

/

Change of heart: Asda has started stocking Irish beef again. Photo: Toby Melville/Reuters

With advertisers turning UK food into a statement of British nationalism, Asda last October implemented a policy of stocking only British beef.

Three months on the UK’s third largest supermarket chain has been forced into an ignominious climb-down as the realities of rising costs have forced them to rethink their purchasing strategy.


Most Watched





Privacy