It was the first of its kind in the world, and it's certainly causing a stir in northwest Cork - we visit Ireland's only robotic beef farm.
What do you do when you have built up a successful global finance business? Start beef farming, naturally.
Frank Murphy is the businessman behind the foreign exchange company Monex based in Killarney in Co Kerry.
"Do you know when a website like Ryanair asks what currency you want to pay in? That's us doing the conversions," he explains.
The business has developed into a multi-million euro one, so Murphy was never going to be short of cash to indulge in his other interests in life, one of which happens to be farming.
But in fairness to the former Wexford native, his foray into beef is not without logic. He grew up on a large farm at the now famous Dunbrody House in southeast Wexford, where his dad was the farm manager.
When his wife, Teresa, inherited the family farm at Glen South just outside Banteer in north Cork in 2012, the entrepreneur knew he had a fresh opportunity on his hands.
"It was around the same time as Teresa was sick, which meant that I was around home more than normal. We don't live on the farm, so we were faced with the decision to either sell it or do something with it. But if we were doing something with it, it had to be on the basis that it was a viable business proposition - it still has to make money. We're not relying on any Single Farm Payment for a profit here," claims Murphy.
A complete refurbishment of the old farmyard ensued, with an spend of €1m, most of which went into the 260 by 100ft slatted shed that can house 600 cattle at a time.
"We didn't skimp, so we put in things like those comfort slat mats that are probably 30pc dearer than a typical slat. They come with a six year guarantee and we're really delighted with them. The cattle are totally content on them, and they actually stay much cleaner than on the standard slat," he says.
Cattle are bought at a target weight of 440kg, with a target of fattening them at a rate of 1.1kg/day to finish them in a 70 to 100 day period.
"They're mostly Angus and Hereford crosses, most of which would be O+. But we are aiming to get 55-60pc grading as Rs in the factory. I've been lucky enough to get access to feedlots being operated by the likes of Goodman - you'd be surprised how few Rs are bought into those units," says Murphy.
ABP is where most of his cattle are being sold to through local cattle agent, Gerry Murphy.
"There's no forward price contracts but we would be working off a minimum price. This determines what we are prepared to pay for stock.
During the summer it was up to €2.60/kg, but in the autumn it was down to €2.20," says Frank.
Every animal is weighed, vaccinated and dosed when it arrives before being grouped into pens with similar weights.
A central crush and handling area is fitted with mats underfoot to minimise stress and noise.
"We spend about two hours every morning and every evening in the pens checking stock," says Frank of the daily routine.
"After that it's just a case of keeping cattle ready for loading and being prepared for the next batch to arrive. And keeping the kitchen primed for Maria."
Maria is the affectionate moniker that Frank and his farm manager Paudie O'Riordan have given the €140,000 Lely robot feeding system installed on the farm.
While Murphy has estimated that the system only costs €5/day to run in electricity costs, this figure does not include the back-up or maintenance costs that have yet to be teased out with Lely.
The 'kitchen' - the area cornered off for an automated loading system to take carefully measured grabs of fodder to Maria - is primed with large blocks of silage once every three days. All concentrates are added from an automated feed bin system.
Maria spends most of the day - and night - roaming around the feed aisles monitoring amounts and topping up if necessary.
Has Frank any regrets about the significant investment?
"None at all. We've saved on having a tractor and diet feeder tied up in the system, along with the labour involved in driving those machines. So I would never go back to the more traditional set-up," he states.
GRASS VERSUS CONCENTRATES
Frank tried out a lot of different combinations before concluding that there was no real role for grass in his system.
"We started out with grass [silage] and concentrates and lots of nutritionists. But as I learned more about what the likes of Kepak and Goodman were doing, I realised that grass just isn't really a runner.
"Now we're using only maize or beet or wholecrop. In fact I'd nearly rate the wholecrop more than the maize, but we still grew about 150ac of maize this year, along with 50ac of wholecrop and another 50ac of beet," says Murphy.
During the autumn the cattle were being fed an average of 22kg/hd/day. This consisted of 2kg of 17pc protein concentrates, 13kg of wholecrop silage, 7kg of maize silage, along with minerals and buffers. The total cost of the diet is €1.62-1.82/hd/day.