'Why farmers must stop whingeing about being underpaid'
Adam Henson, a presenter on the BBC programme, said farmers should instead celebrate their lives to encourage younger people to get into the profession.
Farmers need to stop "whingeing" about being underpaid because they are putting off younger generations from following in their steps, a Countryfile presenter has said.
Adam Henson, a presenter on the BBC programme, said farmers should instead celebrate their lives saying they had an "incredible environment to work in" which should be promoted.
"Farmers are really bad at getting the message across," he said.
"We’ve got better over the years, we’ve become more professional I think…but we’re very good at being the over-worked, under paid whingeing farmer when actually we should be celebrating our lives because when I wake up in the morning I genuinely want to go to work.
"It’s not all easy but we have an incredible environment to work in and if we celebrate success and are proud of what we do then we will attract the next generation into farming.
"The average age of farmers is now I believe 59, we’ve got to have that next generation who are really sharp into farming".
Speaking at the Hay Festival, Mr Henson added that the range of opportunities available in the industry had broadened in the past few decades.