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‘Wearables for cows' firm Moocall makes a first profit for backers including Michael Smurfit

Moocall uses a sensor system that lets farmers know by text when a cow is about to calve

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Moocall CEO Emmet Savage with the device which alerts the farmer when a cow is about to calve

Moocall CEO Emmet Savage with the device which alerts the farmer when a cow is about to calve

Moocall CEO Emmet Savage with the device which alerts the farmer when a cow is about to calve

Moocall, the Irish company that developed a calving sensor alert system for cows, edged into profit last year for the first time.

The firm is backed by Michael Smurfit Snr and businessman Michael Stanley. Mr Stanley is a co-founder of Cairn Homes, where he is chief executive.


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